Build your brand

Forging a relationship between the RNLI and your brand aligns you to one of the UK's most trusted and respected charities. Our bespoke sponsorship and licensing packages deliver real commercial benefit that will not only increase consumer loyalty and positive brand perception, but can also impact your bottom line.

The key areas of RNLI sponsorship are: 

Prevention: 
Reducing loss of life by changing attitudes and behaviour through education. Includes primary and secondary school education, community roadshows, awareness campaigns, sea safety, and targeted initiatives such as ‘Hit the Surf’ and ‘Beach to City’.

Rescue: 
Public facing opportunities such as RNLI Lifeguards, and certain Lifeboat properties are available for sponsorship on a national or regional level.

Events: 
We run or attend various events throughout the year, which are ideal for sponsorship and product placement.

Training and Innovation: 
The RNLI pursues innovative ways to save more lives with projects from design and technology, to negotiating international standards of equipment and signage. 

A creative marketing package would be tailored to meet your business needs, and we encourage exploring new areas to meet your needs.